Jun 9, 2020
Coming up with a budget for clients and knowing what to charge for your motion design work is a common point of confusion. To shed some light on this, I’ve brought on a special co-host to answer some tough questions on charging for your projects and building industry relationships.
Kyle Hamrick is a motion designer and educator based in Kansas City. He hosts a weekly live show on YouTube with Evan Abrams, Motion Design Hotline. As a freelancer, Kyle creates everything from animated explainer videos to live event visuals; from IMAX documentaries to full graphics packages for professional sports franchises.
Today, we get into how to determine what you charge prospective clients and how to understand their wants and needs. There’s no single answer here. Rather, there are many factors that all need to be considered.
A particular challenge of freelancers is time management. Kyle and I recommend tracking your time. This will help you determine your actual productivity. It will also increase your efficiency and help you determine what your time is actually worth.
Most of all, it comes down to recognizing the value you provide. What you do helps others save time and make money. Understanding this leads to a mindset in which you can be of real service for your clients while earning the right compensation for what you do.
“If you want to be making $300,000 a year, then figure out what you need to be charging to do that. If you want to make $20,000 a year and spend most of your time surfing in Asia, figure out what you need to do that. That’s the thing about freelancing. You get to decide what these things mean for you.” [8:07]
“You’re going to make mistakes and that’s okay. You’re going to underbid a project and regret it and be mad at yourself.” [11:08]
“Don’t forget to advocate for yourself. Just because someone works at an agency does not necessarily mean they know what they’re doing. And just because someone works at a cool production company, they very well might know what they’re doing, but they’re too busy to pay attention to your project.” [25:23]
“If you say yes to that crumby project today and then a really good project falls into your lap tomorrow, which one are you going to have to do? The one you already agreed to, right?” [36:47]
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Podcast music licensed by Big Waves
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