Nov 3, 2020
All of us have something unique to offer, something that sets us apart. Yet, many motion designers ignore that and become generalists instead. Today’s guest finds that it’s her unique niche that lands her more work while allowing her to develop a style all her own.
About Jess Herrera
Jess Herrera, aka Herrerasaurus, is a freelance 3D character artist based in Australia. Whether it’s design, modeling, animation, lighting, or rigging, Jess has been there. Having worked for studios in the past, Jess understands and appreciates what it means to go freelance.
Becoming a Master of Your Niche and Style
Take a quick glance at Jess’ work and you can see that she makes her style all her own. Rather than being a jack of all trades, Jess is hyper-focused on her own form of 3D character design. To her own surprise, Jess found that her specialization attracts more clients than she would find as a generalist. By honing her own style, Jess sets herself apart for prospective clients.
That doesn’t mean that you need to work entirely on your own. Jess frequently collaborates with others to come up with fresh new ideas and projects.
Taking the Leap into Going Freelance
Jess discusses her initial hesitations about going freelance. At first, she was hesitant because freelancing involves a lot of work beyond motion design. However, she found that for her the freedom that working for yourself provides far outweighs the other work. Most of all, the freedom of freelancing allows Jess to control her own schedule and location. As a freelancer, she has travelled the world and found some amazing work opportunities along the way.
Links & Resources
Podcast music licensed by Big Waves
Podcast production & marketing support by the team at Counterweight Creative