Dec 15, 2020
Sometimes we create outstanding work that doesn’t mean that much to us personally. Should you include it on your site anyway?
Today’s guest suggests that we cut that out and only include the type of work that we really truly want to make. That will get you to the heart of using your unique voice to drive your business.
About Monique Wray
Monique Wray is a San Francisco based animator, illustrator, and director. She specializes in creating character-focused illustrated and animated content for a wide range of companies.
What Makes You Unique is an Asset
As Monique pivoted her business from freelance to studio owner, she went on a mission of discovery to find her unique voice.
There is something that differentiates everyone and sets us all apart. Monique found that focusing on that not only helps her get noticed by clients but also leads to more personally fulfilling work.
Simply put, when you present the work that you want to do the most, you’ll attract the clients who want to hire you to do that sort of work.
Being Yourself to Find the Right Clients for You
We all want to create work that gets us hired. Monique finds that doing so should not be separated from your values, identity, and the impact that you want to make.
It may take intentional work to discover or rediscover what those elements are, but it’s worth it.
When your work is imbued with your values and identity, the right clients will resonate with it and be all the more eager to work with you.
Links and resources
Follow Monique on Instagram
Podcast music licensed by Big Waves
Podcast production & marketing support by the team at Counterweight Creative